1. Marketing Opportunities of Electric Scooters in Tamil Nadu with Special Reference to Chennai City- A Study- International Journal of Mechanical Engineering. ISSN: 0974-5823, Vol. 7 No. 1 January, 2022 (SCOPUS)

2. NEW TRENDS IN E-COMMERCE – A STUDY, Advanced Researches in Data Sciences and Ecommerce Technologies ISBN: 978-81-959579-7-2 (ISBN), St. Thomas College of Arts and Science, IQAC AN Publications.

3. “Article title is “SOCIAL MEDIA TRANSFORMATION” published in “ European Chemical Bulletin” in the month of April 2023. (Scopus)

4. Article title is “ A STUDY ON WORK-LIFE BALANCE OF EMPLOYEES IN FRONT LINE HOSPITAL,TIRUCHIRAPPALLI” published in “Dogo Rang sang Research Journal”in the month of April 2023. (UGC)

5. Article title is “A Study on Consumer Behaviour Towards Television in Dindigul”  in  “ International Journal of Cultural Studies and Social Sciences”  Vol-20, Issue-1, No.29, Page No: 61-66. (UGC)

6. Article title is “ A Study on Customer Satisfaction Towards Titan Watches” in  “International Journal of Cultural Studies and Social Sciences” Vol-20, Issue-1, No.29, Page No: 47-52. (UGC)

7. Article title is  “ Systematic Study on Market Growth, Target Audience and Social Media Marketing Strategy in Cosmetics Industry (Kylie Cosmetics by Kylie Jenner)” in “Rabindra Bharati University Journal of Economics” Volume: XVIII, No: 14, 2024, Page No:83-88. (UGC)

8. Article title is  “A Study on Awareness of Stock Market Among Residents in Trichy City in “International Journal of Cultural Studies and Social Sciences” Vol-20, Issue-1, No.29, Page No: 21-26 (UGC)

9. Article title is “An Analysis on the Employee Engagement in the NLC India Limited” In “Rabindra Bharati University Journal of Economics” Volume: XVIII, No: 14, 2024 Page No:49-54. (UGC)

10. Article title is   “A STUDY ON WORKING CAPITAL MANAGEMNT AT TULYA BEVARAGES” in :International Journal of Cultural Studies and Social Sciences” Vol-20, Issue-1, No.31, January - June: 2024 :: ISSN: 2347-4777. (UGC)

11. Article title is “:AN EMPIRICAL STUDY ON EXPLORING THE FINANCIAL PERFORMANCE OF BRITANNIA INDUSTRIES” in “International Journal of Cultural Studies and Social Sciences” Vol-20, Issue-1, No.31, January - June: 2024 :: ISSN: 2347-4777. (UGC).

12. Article title is “A STUDY ON IMPACT OF ONLINE MARKETING ON RETAIL TEXTILE SHOPS A STUDY WITH SPECIAL REFERENCE TO CHENNAI CITY” in “International Journal of Cultural Studies and Social Sciences” Vol-20, Issue-1, No.24, January - June: 2024 :: ISSN: 2347-4777. Double-Blind, Peer Reviewed, Refereed & Open Access, UGC CARE Listed Journal.

13. Article title is A STUDY ON THE IMPACT OF SOCIAL MEDIA ON SCHOOL & COLLEGE STUDENTS IN TIRUCHIRAPPALLI “ in “International Journal of Cultural Studies and Social Sciences”  Vol-20, Issue-1, No.24, January - June: 2024 :: ISSN: 2347-4777. Double-Blind, Peer Reviewed, Refereed & Open Access, UGC CARE Listed Journal.

14. Article title is “New trends in E-Commerce” published in “Advanced Researches in Data Science and E-Commerce Technologies” in the month of February 2023.- (ISBN).

15. Article title is “New trends in E-Commerce” published in “Advanced Researches in Data Science and E-Commerce Technologies” in the month of February 2023.- (ISBN).

16. Women Entrepreneurs in Rural and Urban Area with Special Reference to Thanjavur district- ISBN: 978-93-6260-542-9. Published in Achieving Sustainable Women Empowerment- April 2024.

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Faculty Development Program Attended

1. Effective Introduction in journal writing, IQAC of SHASUN College for Women, Chennai. With the collaboration of London Business University, Singapore. On 18.02.2022.

2. Academic Publication and Research Funding Opportunities 25 and 26th march 2022. (Two days FDP)

3. Enhancing quality by unearthing Innovative practices – EQUIP-2022 IQAC MannarThrumalianaikarCollegeMadurai and APC Mahalakshmi College for women Thoothukudi on 18.04.2022 to 24.04.2022(One Week FDP)

4. Five day-virtual National FDP on Enhancing Language Teaching with Technology, Department of English, Holy Cross Home Science College, Thoothukudi from 18th April-22nd April 2022.

5. Integrated Marketing Communication –January to April 2022 -12 weeks’ course FDP 

6. Recent Advancements in Machine Learning, Cyber Security and IOT” from 06/06/2022 to 12/06/2022, organized by the Faculty of Engineering and Technology & Faculty of Science and Humanities, SRMIST , Tiruchirappalli.(One Week FDP)

7. Has Participated in A Two-week Multidisciplinary International Faculty Development Programme on “Research Methodology” held from 06-06-2022 to 21-06-2022.(Two Weeks FDP)

8. Emerging and Innovative Approaches in Management, IT and Communication in Teaching and Research-9.06.2022 to 15.06.2022.(One Week FDP)

9. ELT in Digi World: Developing Global Citizenship. Bharath Institute of Engineering and Technilogy, Hyderabad. On 27.06.2022 to 2.7.2022.(One Week FDP)

10. One week virtual National Level Faculty Development Program on “National Education Policy”, organized by Department of Management Studies in association with IQAC, St.Peter’s Institute of Higher Education and Research held from 19.09.2022 to 25.09.202.(One Week FDP)

11. Academic Research in global Perspective, SRM IST Ramapuram, 10.10.2022 to17.10.2022(One Week FDP)

12.  “Digitalization in Accounting and Finance” Jointly organized by Department of Commerce PA, KG College of Arts and Science and Department of Commerce, Pioneer College of Arts and Science from 08.11.2022 – 14.11.2022. (One Week FDP)

13. Customers Relationship Management- August-October 2022- 8 Week’s Course FDP

14. Professional Progression in Commerce and Management” held from 14th to 20 th December, 2022. held from 14th to 20 th December, 2022. Justice Basheer Ahmed Sayeed College for Women.

15.“Building Up the Insights on Qualitative and Quantitative Aspects of Research” Organized by the Department of Commerce, SRM Institute of Science and Technology, Chennai. From 20.11.2023 to 26.11.2023 (One Weeks FDP)

16. Entrepreneurship –July –October 2023-12 weeks’ course FDP

17.“Innovative Research Opportunities and Applications Data Science in the Industry 5.0 Paradigm” Organized by the Department of Computer Science and Applications, SRMInstitute of Science and Technology, Ramapuram, Chennai. From 18.08.2023 to 31.08.2023 (Two Weeks FDP)

18. “Development of Entrepreneurship and Innovation” from 29.05.2023 to 09.06.2023 Organized by Academy of Maritime Education and Training Deemed to be University, Chennai. (Two Weeks FDP)

19. “Skills Reengineering in Business Management” Organized by the Department of Master of Business Administration, Andhra Loyola Institute of Engineering and Technology, Vijayawada from 23.05.2023 to 27.05.2023. (Five Days FDP)

20. “Emerging Trends and Challenges in Commerce” organized by IQAC and Commerce Association of the Nirmala Memorial Foundation College of commerce and Science, Mumbai. Form 02.05.2023 to 10.05.2023. (Seven Days FDP)

21.  “Road Map to 5 Trillion Economy in 2025” organized by IQAC and Commerce Association of the  Nirmala Memorial Foundation College of commerce and Science, Mumbai. Form 13.04.2023 to 21.04.2023. (Seven Days FDP)

22.  “Contemporary Issues in Taxation ,Investment , Banking and Analysis” Organized by IQAC of Milagres College, Hampankatta, Mangalore. From 10.04.2023 to 14.04.2023 (Five Days FDP)

23. Principles of Management- January to April 2023 -12 weeks’ course FDP.

24. Participated in the DST Sponsored Four Weeks Technical Entrepreneurship Development Programme on “Tech Fusion Ventures: The Accelerated Path to Entrepreneurship Success” from 29th Jan 2024 – 23rd Feb 2024 Organized by Academy of Maritime Education and Training, Deemed to be University, Chennai.

25. Participated in the DST Sponsored Two Weeks Technical Entrepreneurship Development Programme on “Entrepreneurial Ecosystem Fostering Entrepreneurship start-up and Incubation   ” from 25th March 2024 – 5th April 2024 Organized by Academy of Maritime Education and Training, Deemed to be University, Chennai.

26. Participated in “7 days online Faculty Development Program on essential skills for professional development in higher education” organized by star international foundation for research and education on 01.07.2024 - 07.07.2024.

27. Participated in the Webinar Program on “This is My Brand and My Persona” on April 5th 2024 organized by Centre for International Relations - AMET University, India in Collaboration with INTI International University, Malaysia.

28. attended the National Level Webinar “WINNING IN DIGITAL AGE – New Product Development and Marketing in E-commerce Platform “on 21-02-2024.

Workshop Attended 

1. “5 days National Level Virtual workshop on Data Analysis - SPSS” organized by Department of Commerce, Directorate of Distance Education, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu during 14-18 February 2022. (5 Days Workshop)

2. Capacity Building and Skill Enhancement Workshop on Creative Writing organized by the Department of EFL, College of Science and Humanities, SRM Institute of Science and Technology, Chennai-89 from 16.03.2022 to 18.03.2022.(3 Days Workshop)

3. Research Methodology and Data Analysis Using MS-Excel, Kamaraj College, Thoothukudi. 17 to 19 th March 2022.(3 Days Workshop)

4. One Week Online Workshop on "Ethics and Spirituality in Management with Special Reference to Vedas" from 10th to 14th May, 2022, organized by Faculty of Management Studies and Department of Management Studies, Gurukula Kangri (Deemed to be University), Haridwar. (One week workshop).

5.Financial Strategies and innovative Approaches During Post COVID Era – Indian perspective” Organized by School of Management Studies, Jawaharlal Nehru Technological university, Anatapur. On 01.04.2023.

Role of NAAC with NEP as a Quality Tool for Higher Education, IQAC Sri Ranganathar Institute of Engineering and Technology, Coimbatore, Tamilnadu.

Webinar Attended

1. Attended a National Webinar on “Winning In Digital Age-New Product Development and Marketing in E-Commerce Platform” on 21.02.2024, organized by SRMIST, Ramapuram, Chennai.

2. Attended a National Webinar on “ This is my Brand and Persona” on 05.04.2024, organized by Centre for International Relations- AMET University, Chennai.

Working as a Assistant Professor and Head of the department of Commerce from 16.09.2021 to till dated.

Worked as an Assistant Professor and Research Supervisor in Commerce from 03.07.2017 to 7.09.2021  in the department of commerce at Vels Institute of Science, Technology and Advanced Studies (VISTAS) , Pallavaram, Chennai-600 117.

Worked as an Assistant Professor in Commerce from 13.06.2016 to 31.05.2017 in the department of commerce at Mar Gregorios College of Arts & Science, Moggappair, Chennai-600037. 

Worked as an Assistant Professor in Commerce from 06.06.2011 to 13.04.2016 in the department of commerce at J J College Of Arts & Science (Autonomous), Pudukkottai. 

Worked as an Assistant Professor in Commerce from 14.09.2009 to 31.05.2011 in the department of commerce at RDB College of Arts and Science, Papanasam, Thanjavur

Member in “All India Commerce Faculty” 

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