Papers in Journals

• “A Study on Consumer Satisfaction Towards Swiggy Services in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences, (ISSN 2347-4777), Vol-20, Issue-1, No.24, January - June: 2024, PP:69-72. (UGC CARE Indexed Journal)
• “A Study on Perception of Risk Towards Online Shopping with Special Reference to Viruddhachalam Town” International Journal of Cultural Studies and Social Sciences, (ISSN 2347-4777), Vol.20(1), No.29, 2024, 239-242. (UGC CARE Indexed Journal)
• “A Study on Customer Satisfaction Towards Royal Enfield Motor Bike in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences (ISSN 2347-4777), Vol.20(1), No.24, 2024, 35-38. (UGC CARE Indexed Journal)
• “A Study on Consumer Satisfaction Towards Oppo Mobile” International Journal of Cultural Studies and Social Sciences, (ISSN 2347-4777), Vol.20(1), No.29, 2024, 95-100. (UGC CARE Indexed Journal)
• “A Study on Customer Satisfaction Towards Lakme Products in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences, (ISSN 2347-4777), Vol.20(1), No.29, 2024, 113-118. (UGC CARE Indexed Journal)
• “A Study on Customer Satisfaction Towards Arokya-Hap Products in Thanjavur District” International Journal of Cultural Studies and Social Sciences, (ISSN 2347-4777), Vol.20(1), No.24, 2024, 139-144. (UGC CARE Indexed Journal)
• “A Study on Work-Life Balance of Employees in Front Line Hospital, Tiruchirappalli” Dogo Rangsang Research Journal (ISSN 2347-7180), Vol.13(4) No.7, 2023, 139-142. (UGC CARE Indexed Journal)
• “Challenges and Problems Faced by Women Entrepreneurs in Thanjavur District” Rabindra Bharati University Journal of Economics (ISSN 0975-802X), Vol.XVII, No.12, 2023, 41-46. (UGC CARE Indexed Journal)
• “Digital Transformation During Pandemic Era and Influence on Online Learning of Students: An Empirical Study in Thanjavur Town” Humanities and Social Science Studies (ISSN 2319-829X), Vol.12(2), No.09, 2023, 151-160. (UGC CARE Indexed Journal)
• “A Critical Review on Performance Analysis of Life Insurance under Micro Insurance Segment in India” Journal of Foundational Research (ISSN 2395-5635), Vol.XXXI, No.2(V), 2023, 149-156. (UGC CARE Indexed Journal)
• “Practice of Liquidity and Solvency: Does It Work in Hindalco Industries Limited?” Journal of Positive School Psychology (ISSN 2717-7564), Vol. 6 (4), 2022, 2716-2724. (Scopus Indexed Journal)
• “Performance Evaluation of Treasury Bills Traded in the Money Market – A Descriptive Approach” International Journal of Health Science (ISSN 2550-696X), Vol. 6 (S3), 2022, 5219-5236. (Scopus Indexed Journal)
• “Financial Performance of Selective Automobile Companies in India – An Analysis” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 159-164. (UGC CARE Indexed Journal)
• “Impact of Non-Performing Assets on Operational Performance of the Select Public Sector Banks in India” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 173-178. (UGC CARE Indexed Journal)
• “Institutional Investor’s Investment Strategy – An Analysis with Life Insurance Corporation of India” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 179-186. (UGC CARE Indexed Journal)
• “Profitability Analysis of Select Sugar Manufacturing Companies in India – A Multidimensional Approach” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 195-204. (UGC CARE Indexed Journal)
• “Corporate Social Responsibility and Financial Performance of Select Cement Manufacturing Companies in India” Journal of Oriental Institute (ISSN 0030-5324), Vol. 71, No. 01(15), 2022, 237-242. (UGC CARE Indexed Journal)
• “Innovation and Creativity of Students” Journal of Oriental Institute (ISSN 0030-5324), Vol. 71, No. 01(15), 2022, 249-254. (UGC CARE Indexed Journal)
• “Creativity and Innovative in Teaching and Learning, Supervision and Assessment” Journal of the Asiatic Society of Mumbai (ISSN 0972-0766), Vol. XCV, No. 14, 2022, 243-250. (UGC CARE Indexed Journal)
• “Growth and Development of Self-Help Group in India – Financial Perspective” Journal of the Asiatic Society of Mumbai (ISSN 0972-0766), Vol. XCV, No. 15, 2022, 159-164. (UGC CARE Indexed Journal)
• “Problems and Challenges Faced by the Tourism Industry with Special Reference to Thanjavur” Journal of Oriental Institute (ISSN 0030-5324), Vol. 71, No. 01(15), 2022, 243-248. (UGC CARE Indexed Journal)
• “Performance Analysis of Treasury Bill on Secondary Market” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 149-154. (UGC CARE Indexed Journal)
• “IPO and its Impact on Financial Performance of Selected Companies in NSE and BSE” Journal of Fundamental & Comparative Research (ISSN 2277-7067), Vol. VIII, No. 1(XIV), 2022, 187-190. (UGC CARE Indexed Journal)

Resource Persons/ Technical Chair

• Acted as Resource Person in the One-day Workshop on “Article Writing – Tips and it’s Structure” organized by Vivekananda College of Arts and Science for Women, Sirkali on 29th November 2021
• Acted as Resource Person for Faculty Development Programme on “Outcome Based Education: Course Process Documentation Procedure” by Department of Commerce, Periyar Maniammai Institute of Science and Technology on 2nd April 2022.
• Chaired in Technical Session on “Digital Marketing” in the Two-day International Conference on Recent Trends on Digital Transformation in Commerce organised by Department of Commerce, Periyar Maniammai Institute of Science and Technology on 18th and 19th March 2022.

Events & Programme Organised

• Organizer for a Two-Day International Conference on “Recent Trends on Digital Transformation in Commerce” on 18th and 19th March 2022 by Department of Commerce, Periyar Maniammai Institute of Science and Technology.
• Organizing Secretary for a One-day National Conference on “Emerging Trends in Commerce and Business Sustainability” on 20 April 2021 by Department of Commerce, Periyar Maniammai Institute of Science and Technology
• Organizing Member for one day Online Webinar on “Emerging Trends on GST Using Tally” on 18 February 2021 by Department of Commerce, Periyar Maniammai Institute of Science and Technology
• Organizing Member for one day Online Gust Lecture on “Highlights of Union Budget 2021” on 06 February 2021 by Department of Commerce, Periyar Maniammai Institute of Science and Technology
• Organizing Committee Member for one-week Online Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills” from 27 January to 03 February 2021 by Department of Commerce, Periyar Maniammai Institute of Science and Technology.

Research Project Guided

• Guided: 34 UG, 13 PG | Ongoing: 1 Ph.D.

Awards and Recognition

Awarded “Extra Mile Award” for recognition of Innovator Award (Patent App Published) during the month of October 2022.

Awarded “Dynamic Professor Award” for hard work, dedication and diligence in the field of Education by Avishkar Foundation, Solapur on 27.03.2022 (Certificate No: 110).

Recognized as a “Research Supervisor for Ph.D. Program in Commerce” by Periyar Maniammai Institute of Science and Technology (Deemed to be University), Thanjavur on 29.09.2021 (Recognition No: 00.23.05.21).

Prized for Best Paper Presentation in Two Days International Conference Organised by Bharathidasan University and Shrimati Indira Gandhi College – 2018.

The M.S.Krishnamachari Memorial Prize for Securing the First Market in the Subject “Income Tax Law & Practice” of the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Professor B.Bakthavatsalam Naidu Prize for Securing the First Market in the Subject “Income Tax Law & Practice” of the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Dr.K.Gopalakrishnan Prize for Securing the First Mark in the Subject “Advance Financial Account” of the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Shri T.M.Narayanaswami Pillai Prize for Securing the First Mark in the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Sri N.M.Ponnambalam Pillai Shastiaptapoorthy Memorial Prize for Securing the First Mark in the Final M.Com. (Accounting and Finance) Degree Examination – 2014.

The Sri KarumuthuThiagaraja Chettiar Prize for Securing the First Mark in the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Dr. Rajah Sri Muthiah Chettiar Prize for Securing the First Mark in the M.Com. (Accounting and Finance) Degree Examination – 2014.

The Excellency Shri Sri Prakasa Prize for Securing the First Mark in the M.Com. (Accounting and Finance) Degree Examination – 2014.

Prized the Scholarship under Vallalar Scholarship Endowment, Instituted by Government of Tamil Nadu, For the Recognition of Academic Performance Year 2013-14.

Awarded the “Rajyapuraskar” under the Bharat Scouts & Guides, Tamil Nadu in the year 2007.

Membership in other Intuitions and Organisations

• Board of Studies Member for Commerce
• Bharath College of Science and Management, Bharath Nagar, Thanjavur.
• Periyar Maniammai Institute of Science and Technology, Thanjavur.

Question Paper Setter for 

• Annamalai University, Chidambaram.
• Dhanalakshmi Srinivasan University, Tiruchirappalli.
• Srimad Andavan Arts & Science College (Autonomous), Tiruchirappalli.

Editorial Board Member

International Journal of Commerce and Management Research (ISSN 2455-1627)

International Journal of Formal Sciences: Current and Future Research Trends (IJFSCFRT)

Journal Reviewer

• Journal of Global Entrepreneurship Research (Springer Nature)
• Asia-Pacific Journal of Management Research and Innovation (Sage Publication)
• Applied Economics (Routledge)
• Technology Analysis and Strategic Management (Routledge)
• European Journal of Management Issues (OlesHonchar Dnipro National University

Workshop – National Level

• “Empowering Rural Consumers” organized by PG and Research Department of Commerce, Periyar EVR College, Trichy on 19th and 20th November 2021. 
• “Role of Technology and Some Specific Tools in Research” organized by Academic Association, SGT University in collaboration with Prodigy – A Science, FOSC from 28 June to 3 July 2021.
• “Stress Management Techniques” organized by the Internal Quality Assurance Cell (IQAC), Nirmala Memorial Foundation College of Commerce & Science Kandivali (E), Mumbai on 5 May 2021.
• “Understanding OBS Studio & Stream-yard for E-Content Creation and Live Streaming” organized by Faculty of Humanities and Science, Dr.M.G.R. Educational and Research Institute, Chennai on 10th& 11th July 2020. 
• “SPSS” organized under Kalasalingam Business School by Department of Commerce, Kalasalingam Academy of Research and Education, Krishnankoil on 14th& 15th June 2020
• “Art of Writing Research Paper in Social Science” organised by Department of Physical Education & Sports, Swami Vivekanand Vidyaprasarak Mandal’s College of Commerce, Borim, Ponda-Goa, from 1st May to 4th May 2020.
• “Enhancing Research Communication Skills through Science Direct and Mendeley” organised by IQAC and School of Education, Faculty of Education, Dayalbagh Educational Institute, Dayalbagh, Agra on 3rd May 2020.
• “Hands-On Experience in Statistical Software Tools” conducted by Dr. Ambedkar Chair, Annamalai University on 13th& 14th February 2019.
• “SPSS and Amos Application in Social Science Research” Organized by Department of Commerce, Annamalai University on 30 – 31 July 2018.
• “Inter-disciplinary Research Methodology Workshop” organized by the Department of Economics, Annamalai University from 23 March 2018 to 29 March 2018.
• “An Introduction to SPSS Package (including Predictive Analytical Software) in Commerce” Organized by Department of Commerce, Annamalai University on 18th and 19th September 2017.
• “Research Methodology, Statistical Data Analysis and Interpretation by using Statistical Package for Social Science (SPSS) & Analysis of Movement Structure (AMOS)” conducted by Primax Foundation, Bangalore at Thanjavur on 25- 26 February 2017.
• “Commodity Market and Investment Strategies” organized by Commerce Wing DDE, Annamalai University on November 28, 2014.
• “Accounting in the 21st Century – Some Emerging Dimensions” organized by Department of Commerce Annamalai University sponsored by UGC – March 3 to 4, 2014.

Workshop – International Level

• “Quality Writing Skills for Social Science Research and Research Methodology” organized by Faculty of Education, Mahaveer University, Meerut in collaboration with Council for Teachers Professional Development (CTPD) India from 2nd December to 23rd December 2024.
• “Academic Research Writing and Publication” organized by Department of Business Administration, Annamalai University from 22 April to 23 April 2021.
• “Digital Marketing” organised by PG and Research Department of Commerce, National College (Autonomous), Trichy on 24th February 2020. 

Conference – National Level

• “Empowering Educators” organized by The Institute of Company Secretaries of India during ICSI Teachers’ Week Celebration conducted on 07 September 2021.
• “Crisis Management” organised by Department of Management Studies, Women’s Christian College on 23rd May 2020.
• “Digitalisation of Business: Strategies and Challenges” organised by Department of Commerce, St. Ann’s College of Arts and Science, Tindivanam on 12th October 2019.
• “Innovation Needed in Commerce, Economics and Management to Meet the Present Crisis and Craze” Conducted by Mangayarkarasi College of Arts and Science for Women, Madurai. on 24th September 2016.

Conference – International Level

• “Entrepreneurship Summit 'AVLOKAN 2022' on Beyond Sustainability – Trends in Regenerative, Social Responsible, Community Ventures” organized by Center for Management Studies, JAIN (Deemed-to-be-University) on 10th - 12th & 17th - 22nd January, 2022.
• “Digital Marketing: Trends to Look in 2021” organized by Department of Commerce Nehru Arts and Science College in Association with College of Business & Economics, Bule Hora University Ethiopia held on 23 April 2021.
• “Stress Management (ICSM-2021)” organized by Department of Management Studies, Sri Vidya Mandir Arts & Science College (Autonomous), Krishnagiri held on 26 March 2021.
• “Recent Trends in Commerce, Management & Information Technology” organized by J.H.A.Agarsen College, Chennai held on 19 March 2021.
• “COVID-19 Pandemic: Issues, Challenges and Opportunities for International Trade, E-Commerce and Employment” organised by Department of Economics and 
• Commerce, Shri Asaramji Bhandwaldar Arts, Commerce and Science College, Deogaon (R), Dist. Aurangabad, M.S., India on 29th May 2020.
• “Emerging Challenges of Global Business and Road Map for Innovative Solutions” organised by PG and Research Department of Commerce, Government Arts College, Dharmapuri on 16 & 17 December 2019.
• “Innovative Practices in Management, Social Sciences & Humanities” organised by Indian Academician and Researchers Association held at Delhi on 23rd November 2019.
• “Recent Trends and Development in Management, Technology and Social Sciences” organised by Indian Academician and Researchers Association held at Guwahati on 16th October 2019.
• “Advancement in Technology, Business and Management” organised by School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, held from 27th March to 29th March 2019.
• “Environmental Sustainability through Green Business Practices” organised by Post Graduate Department of Commerce, Government Arts and Science College for Women, Karimangalam on 8th& 9th February 2019.
• “Economics, Commerce & Management – Past, Present & Future” organised by Post Graduate Department of Commerce, Trinity College for Women (Arts and Science) Namakkal on 24th January 2019.
• “Strategic Growth of Business in New India-Prospects and Challenges” organised by Jamal Mohamed College (Autonomous), Trichy on 23 January 2019.
• “Financial Markets: Issues and Challenges (FIM IC-2019)” organised by Department of Commerce and Financial Studies, Bharathidasan University, Trichy on 12 &13 January 2019.
• “Corporate Governance: Issues and Challenges” organised by Bharathidasan University and Shrimati Indira Gandhi College, Trichy, on 18 & 19 June 2018.

Seminar (National Level)

• “Research Trends in ICT” organized by University School of Information and Communication Technology, Gautam Buddha University, Greater Noida from 29th June to 9th July 2020.
• “COVID-19 & Indian Tax System” organized by Faculty of Commerce and Research Studies, Swami shukdevanand PG College, SHAHJAHANPUR in association with Faculty of Commerce and Management, Mohammad Ali Jauhar University, Rampur (UP) India on 1st July 2020.
• “GST – Challenges Ahead” organised by Aurors’s Degree and PG College, Chikkadpally, Hyderabad and delivered by Lavanya K.V.N. (the first lady chairperson of ICAI – Hyderabad Chapter) on 28th June 2020.
• “Basic Author Workshop Research Article Writing & Reference Management Using Mendeley” organized by Faculty of Science, Annamalai University in collaboration with Elsevier on 22nd June 2020. 

• “Indian Banking System & E-payment: The Next Frontier” organized by the Department of Commerce, Auxilium College (Autonomous), Vellore on 10th June 2020. (Certificate No. AOSRT4-CE000054).
• “Investment Avenues Post Covid-19 vis-a-vis Mutual Fund” organised by Department of Accountancy of Shri Bhausaheb Vartak Arts, Commerce and Science College in association with Karvy Stock Broking on 9th June 2020.
• “COVID-19: Psychological Impact on Tribal Elderly” organised by the Centre for Study of Social Exclusion & Inclusive Policy in Collaboration with BDU-Heritage Centre for Gerontology, Department of Social Work, Bharathidasan University on 8th June 2020.
• “Recession an Opportunity” organised by AIMS School of Business, Bangalore on 6th June 2020.
• “Transforming Challenges into Opportunities -An Overview of Corporate Secretaryship” conducted by Alpha Arts and Science College, Chennai on 3rd June 2020. (Certificate No. BMKFZG-CE000366)
• “COVID-19: Challenges and Implications for Senior Citizens Care” organised by the BDU-Heritage Centre for Gerontology, Department of Social Work, Bharathidasan University on 2nd& 3rd June 2020.
• “Do’s & Don’ts in Social Science Research” jointly organised by PG & Research Department of Commerce & Business Administration, Padmavani Arts & Science College for Women, Salem and Indian Academic Researchers Association, Tiruchirappalli on 30th May 2020.
• "Significance of Literature Review in Identification of Research Gap and Variable Selection” organised by the Post Graduate Department of Commerce and Research Centre, Bishop Abraham Memorial College, Thuruthicad on 30th May 2020
• “Quality Research through the Essential Ethics” organized by the Department of Commerce & Management Studies, Sangameshwar College, Solapur held on 29th May 2020. (Certificate No. ZSDJ50-CE000022)
• “Art of Writing Research Paper” organized by Department of Computer Science and Engineering, University School of Information and Communication, Technology, Gautam Buddha University, Uttar Pradesh on 29th May 2020.
• “Smart Tools for Enhancing the Research Skills” organised by Matru Sewa Sangh Institute of Social Work, Nagpur, Bar. Sheshrao Wankhede Mahavidyalaya, MohpaDist-Nagpur, Dr. Babasaheb Ambedkar College of Arts, Commerce & Science, Bramhapuri, YadaoraoPoshattiwar Arts College, Talodhi (Balapur) and joined organised by Department of Library on 28th May 2020.
• "Modern Class Room Management and Tools for Academician" presented by Dr. S. Balamurugan, Assistant Professor and Head, Commerce IB, Government Arts and Science College, Avinashi, Organised by Department of Commerce, Dr. SNS Rajalakshmi College of Arts and Science, Coimbatore on 27th May 2020. (Certificate No. 58PKO4-CE000026).
• “The Digital Accountant – Digital Skills in a Transformed World” by Mr. Gaurav Kapur, head of Policy, ACCA, India, organised by Department of Commerce, Kumaraguru College of Liberal Arts and Science, Coimbatore on 26th May 2020.
• “Careers in Financial Planning” organized by IQAC & BFM Department of Ghanshyamdas Saraf College of Arts & Commerce, Malad West, Mumbai in association with Financial Planning Academy on 26th May 2020.
• “Future of Finance and Way Forward for Students and Professionals” organized by Department of Management Studies, Karpaga Vinayaga College of Engineering and Technology, Padalam on 24th May 2020.
• “Finding Equity Investment Opportunities during Crisis” by Mr. Kunal Rambhia organized by IQAC and Department of Investment Management, Thakur College of Science and Commerce on 23rd May 2020.
• “Impact of Covid-19 on Financial Sector – Challenges & Opportunities” organized by IQAC and Department of Accountancy, Thakur College of Science and Commerce on 21st May 2020.
• “Effects of Lockdown on the Savings and Investment Patterns of Common Investors” organized by IQAC and School of Commerce, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai on 19th May 2020.
• “E-Learning and MOOCs in Higher Education and New Roles of Teachers” organized by Sri GVG Visalakshi College for Women, Udumalpet on 18th May 2020.
• “Teaching Learning Tools for the Digital Era” organized by Department of Business Administration, Sri Ramakrishna College of Arts and Science for Women from 11th May to 16th May 2020.
• “Data Analytics using R Tool” organized by Department of Computer Science, Seshadripuram College, Tumakuru on 16th May 2020.
• “Research Publication: Skills, Ethics and Misconducts” organized by the Department of Chemistry (S&H), Kumaraguru College of Technology, Coimbatore on 15th May 2020.
• “E-Learning Challenges and Opportunities” organized by Department of Education in association with Open and Distance Learning Centre of Kavikulaguru Kalidas Sanskrit University, Maharashtra on 15th May 2020.
• “New Horizons for E-Learning in Higher Education” SGPA Science and Commerce College, Sakri in association with EdFly Learn on 14th & 15th May 2020. (Certificate No. EX7WYK-CE000026)

• Serving as Assistant Professor in Commerce, Faculty of Sciences and Humanities, SRM Institute of Science and Technology, Chennai- Trichy Highway, Irungalur, Tiruchirappalli, Tamil Nadu. (04/01/2023 to Present)
• Assistant Professor in Commerce, Faculty of Humanities, Sciences and Management, Periyar Maniammai Institute of Science and Technology, Periyar Nagar, Vallam, Thanjavur, Tamil Nadu. (05/10/2020 to 23/12/2022)
• Served as Assistant Professor in Commerce, RVS College of Arts and Science, Inamkulathur, Puthukottai Main Road, Tiruchirappalli, Tamil Nadu. (10/06/2019 to 26/09/2020)
• Served as Assistant Professor in Commerce, M.I.E.T. Arts and Science College, Gundur, Puthukottai Main Road, Tiruchirappalli, Tamil Nadu. (20/06/2016 to 29/04/2017)

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