SRM University Tiruchirappali

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2024
Dr. Senthil K Nathan, (Sept 2024) Impact of Salesperson Behaviour on Trust Towards the Salesperson and Selling Firm in the Pharmaceutical Industry, Frontiers in Health Informatics, Vol.13, No.3, eISSN: 2676-7104, 9192-9203 - Scopus
Dr. Senthil K Nathan, (Sept 2024) Application of Graph Theory in the success of managing hospitals-A critical analysis, Frontiers in Health Informatics, Vol.13, No.3, eISSN: 2676-7104, 5288-5299 - Scopus
Dr. Senthil K Nathan,, (Sept 2024), Selling Orientation – Customer Orientation (SOCO) Behaviour of the Medical Sales Person and its relationship with Customer’s Trust towards Salesperson, Library Progress International, Vol. 44 No. 3 (2024), eISSN: 2320-317X, pISSN: 0970-1052 - Scopus
Dr. Senthil K Nathan,, (July 2024), A study on the sustainable marketing on the snacks food industry in selected districts in Tamilnadu with special reference to Aswin sweets, St Joseph’s College, 98-102, ISBN: 978-93-8472-591-1
Dr. Senthil K Nathan,. (June 2024) The managerial skills in the game of roll ball - An indigenous game of India, Salud, Ciencia y Tecnología - Serie de Conferencias 2024; 3:879, ISSN: 2953-4860, doi.org/10.56294/sctconf2024879 – Scopus
Dr. Senthil K Nathan,(April 2024). A theoretical and empirical investigation on internet of things and digital marketing; opportunities, issues and challenges, Educational Administration: Theory and Practice, 30(4), 7518-7523, Doi:10.53555/kuey.v30i4.2602 - Scopus.
Dr. K. Sivasakthi, Exploring The Impact Of Artificial Intelligence On Human Resource Practices, Business, Management and Economics Engineering (Vilnius Tech), ISSN: 2669-2481 / eISSN: 2669-249X, Volume 22 Issue 01, 2024. (Scopus Journal)
Dr. K. Sivasakthi,, “ An E-Commerce Platform Assistant for Block Chain Technology and Digital Marketing”, Educational Administration Theory and Practice, Vol 30(4)ISSN: 2148-2403,July 2024.(Scopus)
Dr. K. Sivasakthi, A Study on the impact of Green Marketing and Green purchasing Behaviour of consumer in Trichy City”, International Journal of Cultural Studies and Social Sciences, Vol: 20, Issure 1.No.24,January- June 2024, ISSN: 2347-4777. (UGC CARE)
Dr. K. Sivasakthi, “An Efficient Thyroid Disease Prediction Model Using Machine Learning Techniques”, International Journal of Cultural Studies and Social Sciences, Vol-20, Issires-1, No.24, January-June 2024, ISSN: 2347-4777. (UGC CARE)
Dr. K. Sivasakthi, “The Impact of Organizational Culture on employee Motivation and Performance, IPE Journal of Management, Vol-14, No.5, January-June 2024, ISSN:2249-9040. (UGC CARE)
Dr. K. Sivasakthi, “Financial Risks and the Macroeconomic Impacts of International Policy”, International Journal of Cultural Studies and Social Sciences, Vol-20, Issires-1, No.24, January-June 2024, ISSN: 2347-4777. (UGC CARE)
Dr. K. Sivasakthi, “ A Study on Consumer Preferences Towards Sustainable Agricultural Practices of KPN Farm Fresh Pvt, Ltd. Chennai”, IPE Journal of Management, Vol-14, No.14, January-June 2024, ISSN:2249-9040. (UGC CARE)
Journal Publication (2023)
Dr. K. Sivasakthi,“Exploring the impact of Artificial Intelligence on Human Resource Practices, Business, Management and Economic Engineering, Vol-22, Issue:01, 2024, ISSN: 2669-2481. (UGC CARE)
Dr. K. Sivasakthi,“ A Study on Quality of Work Life in Auro Electronics, Puducherry, India”, International Journal Management (IJM), Volume 14, Issue 7, PP: 96-119, ISSN: 0976-6502 ISSN Online: 0976-6510, Nov- Dec 2023,
Dr. K. Sivasakthi, “A Critical Review on Performance Analysis of life Insurance Under Micro Insurance Segment in India”, Jounal of Foundation Research, ISSN: 2395-5635, Volume XXXI, No. 2 (V),July – December 2023. (UGC CARE)

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